Understanding How Information Processing Occurs
Knowledge is not just knowledge alone; it is also organized, processed and communicated information. It gives context to data and allows effective decision making. For instance, a particular customer’s sale in a restaurant is information this becomes information when the company is able to categorize the most preferred or least preferred dish. When you can identify a person’s gender or ethnic group then you are already able to provide appropriate menu options according to these characteristics. This does not mean that the customers’ taste or preferences are irrelevant they should be factored into the decision. In many cases, there is little alternative if the decision is based on personal preference, and where available, menu items should cater for these desires.
So how does information theory fit into all of this? Well, information about a product or service can be analyzed using the information theory of causality. Information about a process can be analyzed using the information theory of informational supervenience. More specifically, information theory talks about the different causal inputs that go into the processing of information, and how it is formulated by the conscious mind.
Information theory posits that information that is processed in the brain does not exist in a vacuum outside the conscious mind. It exists in a causal network of brain regions called corticobasal sites. These areas are activated by specific sensory stimuli sights, sounds and smells. This information is then processed according to a set of highly complex rules that are consciously accessed and used by the human brain.
The conscious mind is the part of the human brain that actually knows what it is looking at. It takes all the information processing that has been mentioned above and uses it to determine an action or reaction. This information processing happens in the form of memories and information stored in the memory bank. The other part of the brain is called the rational mind which is rational in nature and uses information processing to solve problems. This is basically done in order to make a choice from among the many options that are given to it.
In order to study how the information processing occurs in the brain we need to understand how it works when it is happening in the human mind. There are two main types of information processing conscious information processing and unconscious information processing. For example, an individual is thinking about something and chooses to do a particular action (something he believes is a good idea). This information processing will be manifested in the form of a thought or idea and this will be transmitted from the conscious mind to the unconscious mind.
Unconscious information processing occurs without any awareness of the individual. For example, when an individual is driving a car he may be conscious that he is driving and at the same time he is also making a choice to drive. In this type of information processing there is absolutely no information that is transmitted consciously. This type of information processing only occurs in an unconscious manner and is not detectable by the conscious mind. When this happens, the individual is said to be “rationally aware” of what he is doing. This type of information processing happens all the time and most of the time it happens unconsciously.