A magazine is an informative periodical magazine that usually is printed in matte and gloss paper. Magazines are available widely on a regular basis and contain various content. They can be printed for general distribution, paid circulation, or by contribution from advertisers. Usually, they are financed by a sale price, by subscriptions, or both.
A periodical magazine should have considerable general interest and be written with considerable care by competent writers for the most suitable market. In fact, a good magazine will not have much circulation, if at all. But it will have a certain number of loyalists who will always buy the magazine from the storehouse. The storehouse owner will profit mainly from the sale to the general interest.
There are two main bodies involved in the process of selling magazines: the circulation department and the advertising department. Circulation would include the issue of paper, matches, booklets, pamphlets etc. That part of a magazine which is not the part of a general interest section. The advertising department includes the display of ads, the distribution of catalogues and brochures, sales literature and the magazine itself. It is the duty of the circulation director to make sure that all the material is supplied to the subscribers.
The sales person is the one responsible for bringing new subscribers to a magazine. He does this either by advertising or by instilling word of mouth publicity in the form of a catalogue or a leaflet. Sales people need to be experts in their field. For example, if a magazine deals with manufacturing, the sales person must have very close knowledge of the manufacturing industry. If it is a magazine on furniture, then the sales person should know the dealers in furniture.
There are many magazines on different subjects which are circulated among the people. One can say that there are magazines for every occupation and interest group. Every consumer magazine carries information about many magazines which have been launched recently and which are still being launched.
Today many new consumer magazines are launched by different companies. Magazines are an extremely profitable business, as there are many people who buy them. The advertising cost is relatively low when compared to other forms of advertising. Advertising cost is also increasing as the competition in the magazine industry is also increasing.
In the US, many newspapers and magazines are owned by large corporate bodies, which form chains. A large number of these companies are involved in producing and distributing various kinds of consumer magazines. The main difference between the various kinds of magazines is that the magazines which are circulated widely advertise a particular brand and they advertise often. On the other hand, the magazines which are produced by a particular company only advertise a particular product. These magazines contain articles, reviews, advertisements, tips and even some content which are written by experts and which are relevant to the particular issue which they are talking about. They also give information about various different kinds of auctions, which may be relevant to the issues raised in that particular magazine.
There is a large market for the consumer magazines. As a result of this, the magazine industry is thriving. Many companies are involved in producing, distributing, manufacturing and publishing consumer magazines. Some of these companies are also engaged in writing and publishing educational materials and children’ magazines. A large number of small and big companies have established themselves in the magazine industry and are on the verge of making a name for themselves. If you too want to be associated with such a company or if you want to manufacture and distribute your own magazine, then there are a number of magazines that manufacture all that you need in a magazine – starting from the layout to the final printing and distribution.