A Guide to Magazines
A magazine is an informative periodical magazine that normally is published in glossy and matte hardcopy paper. Magazines are usually published on an irregular basis and consist of various content every month. They can be either funded by an advertising budget, by subscription, or by a combination of both. Most magazines are geared towards a particular interest or niche, and some specialize entirely in a subject. Popular magazines include Men’s Health, Scuba, Travel, Food, Beauty, Child’s, Baby, and Gardening magazines.
Each month, magazines are sent to households or businesses by mailing companies and are then bought by the people who requested them. Magazines reach out to a wide audience by using the combined services of mailing lists and advertising. For instance, a cooking magazine may have a mailing list consisting of people interested in learning how to prepare special recipes. When these recipes are exhibited in cookbooks, restaurant bookstores, or other outlets, a large number of people reading the magazine will be exposed to the recipes and will likely buy the publications.
One method magazines use to increase their circulation is to offer free coupons for related new products. The distribution of coupons is usually through the magazine itself or via a distribution service. These coupons are used at a local retailer when a customer makes a purchase of a product that features the coupon. This increases the chances of the customers making another purchase at the same store when they see the same item again. Retailers that distribute these coupons receive a percentage of the sale proceeds from the coupons.
Many small publishers start a magazine because they have something really special to share with their readers – an exclusive story or photo essay. However, not all small magazines start this way. Small publishers who prefer to make their publications available over the Internet sometimes start by producing a magazine subscription rather than an in-print publication. For example, a group of students from a high school once produced a newsletter for distribution to their classmates. This newsletter became so popular that they continued the publication on their own and sold the entire publication via ezines.
A major factor in increasing circulation is the creation of website newsletters. There are many magazines that have newsletters available online that are distributed to subscribers via website. In order to create such a newsletter, a magazine industry professional must obtain permission from the editors and submit a request to the web site owner. Most web sites require that the publisher send a request before they will allow publication.
While many magazines generally do not generate significant sales revenues, some do. Trade magazines in particular have been known to be profitable and the publishing industry is dependent on many different factors, including circulation, advertising revenue, and sales of back issues. Therefore, magazines generally do not generate significant profit on the sale of newsprint alone. Other ways to make money with a magazine include licensing it to other companies and/or directly selling items within the magazine.