How To Evaluate A Magazine
A magazine is basically a periodical magazine that is published in both matte and gloss cover. Magazines are typically published on a semi-annual basis and contain a range of topical content. They are usually either funded by advertisers, by an exchange rate, by a subscription, or by a mixture of the two. Popular magazines include Time, Popular Mechanics, Consumers, US Weekly, Esquire, Golf, cooking, Hype, Brides, Lifestyles, Men’s Health, Real Simple, Shape, Skincare, Travel, Dwell, Town, and Country, among others. Magazines are predominantly read by adults and they target niche audiences based on age, gender, social class, cultural outlook, and hobbies and interests.
Some magazines require a subscription while others are distributed free of charge. A magazine that is published commercially is known as a publishing house and they are responsible for publishing and distributing the magazine to newspapers and other publishing houses. There are many small and major publishing houses that distribute magazines under different categories. Major publishing houses include Playboy, Penthouse, Coker, Blur, and GQ. All these magazines have their own online sites where their readers can subscribe to their magazine.
A major portion of magazine revenue comes from the advertising department. The advertising department of any magazine has the responsibility of looking for advertisers to sponsor articles in the magazine. The sponsor pays the magazine owner a sum of money every month for publishing the sponsor’s advertisements in the magazine. The amount of money paid to the magazine owner is dependent upon the popularity and circulation of the magazine.
A major component of magazine circulation is through the advertising rates charged by the magazine’s circulation department. The distribution department of the magazine determines the magazine circulation rates according to the various popularity and audience of the magazine. For popular magazines, higher circulation rates imply more advertisements, which leads to more revenue for the magazine owner. When the magazine has a wide target audience, there is a chance that the circulation will be high without a huge advertising rate.
For consumer magazines, circulation of advertising is not a major issue because a lot of people buy the consumer magazines. There are many magazines that focus on providing useful and interesting information about the people and their lives. These types of magazines have a wide base of audience and the profit margin of these magazines are relatively less compared to other magazines.
There are also magazines which have both general interest and specialized sections. Some of the general magazines have a lot of variety of articles to provide to its readers. But these are usually low in price when compared to the magazines that specialize in certain topics or industries. The prices of such magazines are normally quite high compared to the general interest magazines. Many magazines also have a mixed range of advertisements in their pages. The prices of the general interest magazines are usually lower compared to the magazine, which has separate advertisements section.