Info News is a company based in California that provide services to millions of customers, especially through the Internet. In fact, they have several hundred million customers worldwide. They believe in providing “the fast track to independent media and new media.” Info News has also signed an exclusive deal with the Chinese government. This will allow them to publish and promote content on selected Chinese social networking sites.
The idea behind Info News is quite simple. They believe that by providing quality content on their social networks that the user will share with others. If they like what they see, they will talk about it on their Twitter, Facebook, etc… This “re-tuning” process will provide the opportunity for the user to receive more content from their favorite sources and maybe even recommend it to their friends. All this directly affects their revenue because each sharing/tweet is worth a cent.
Info News has two core teams: Production & Finance. Their Production department handles the actual production of the content and postings on the social media channels. Finance handles everything on the financial side and handles customer payments, refunds and any issues that may arise. Info News also has an “Affiliate” program where they are able to earn a commission if someone decides to purchase a product through their links.
What’s really interesting about Info News is that they are not trying to target or sell one market. This is a great thing because it keeps them open for a variety of clients. For example, they have had success promoting products related to health, food, education and technology. Their focus groups also promote products for these markets. Their goal is not to make money from the users of their content but rather to generate leads for the company.
They do this by creating profiles on the sites they use and then leaving links back to their site at the end of their posts. This gives the consumer insight into what the product or service is all about and helps them decide whether or not it might be something they would want to try. People are naturally attracted to something that they find relevant to their lives. In addition, by creating profiles on the sites they post on, users can leave reviews of their experiences with the item or service so other consumers have a better understanding of what they are getting.
The power of social marketing is growing at an alarming rate and Info News is leading the pack. While some have tried to follow suit, Info News has clearly positioned themselves as the leader in the field of social marketing. It will be fascinating to see what direction they take it in next.