Production Director – What Does This Position Entail?
A magazine is a written periodical magazine that is published in both matte and gloss cover. Magazines are usually published monthly on a regular date and comprise a range of articles. They can be written by freelancers or by established writers. They are mostly financed by an initial purchase price, through subscriptions, by an auction, or by an arrangement of all three. Although magazines are mainly of entertainment value, some magazines might also carry important business and financial news. It is the aim and desire of every magazine owner to increase his or her circulation and sales.
To be able to achieve this, every magazine has its own unique selling points. The selling points are a magazine’s critical mass, the size of the audience, and its target audience. The critical mass refers to the readership of the publication, who may be potential customers or suppliers. The size of the audience refers to the number of people who can potentially become interested and read the magazine. Usually, the target audience covers individuals who are interested in the particular topic of a magazine. The medium through which the magazine reaches its target audience can be by means of the print media, the Internet, and even the television.
Many magazines, though, have a successful circulation and sales figures but are unpopular among their readership. One reason for this is that the magazine has not been highly targeted towards a specific audience. Another reason for a magazine not being popular with its audience is that the editor or the publisher has not put enough effort in its promotion. In addition, there is often a problem of public with the management of the magazine. Often the magazine has a low circulation and sales figure because the editorial policy has been poor. The first rule of marketing to magazine owners and editors is that they need to be proactive and improve their circulation and sales figures if they want to maximize their profits.
A consumer magazine can be very similar to a general periodical. The difference is that most periodicals have a business section which carries advertisements. A consumer magazine, on the other hand, usually does not carry ads. The consumer magazine that was first published in Playboy is a perfect example. It is an entertainment magazine that is written about all forms of entertainment and by its nature is highly subjective. The first published issue carried a wide range of opinions about automobiles, rock music, pop, politics, sex, and anything else that anyone would feel at the time to be interesting.
A periodical like a magazine that is popular among its readership is one that is well circulated. This is especially important when the magazine targets a younger audience. Most new magazines are poorly circulated due to lack of advertising revenue. A popular magazine, on the other hand, can greatly benefit from proper circulation.
A magazine needs to have well-written articles that attract readers. A good copy and great writing are what sells a magazine. If the magazine has appealing articles but poor circulation then the sales just won’t come. The production director for the company can recommend someone who can improve the circulation if there is not a budget to do so. The production director should also keep in mind that the company has a budget and they need to stick to it.