A magazine is an informative periodical publication that is usually published in glossy and/or matte glossy paper. Most magazines are published irregularly, on a standard schedule, and consist of a wide range of content covering a variety of hobbies, events and topics. They are typically financed by an annual subscription, by an entry fee, through a sale price, or by some combination of the two. The published contents and prices change considerably from time to time as the magazine needs to make new investment, but most of them have a fixed publication date and generally come out every month. Some of them are available free, but due to low circulation they remain hard to find.
There are many different kinds of magazines available on the market today. Most of them are either monthly or weekly, but there are some specialty magazines that are published only every quarter. Some of these are children’s magazines, sports supplements, women’s magazines, luxury magazines, travel magazines and automotive magazines. The main magazine publishing companies are Time, Inc. (owner of People and US Weekly), Elle and GQ magazine. Other well-known magazines are Consumer Reports, Town and Country and Cooking, laundry, beauty, movie and TV Guide.
There are many magazines available on the Internet as well, but their market potential is much less than those of magazine publishing houses. Many magazines are now sold online as ezines (electronic magazines), with a newsgroup format. Ezines offer great advantages over regular publishing and distribution because they are easier to distribute and much cheaper for an online business than the print market. The main advantage of Ezine publishing is that you can reach a large audience without spending much money on advertising. The magazine industry has been hit by this trend in many ways, mainly because of the large amount of distribution costs it entails.
A major problem facing the magazine industry is the decreasing circulation due to many factors. One of these is the rising number of people who read publications and newspapers on the internet. Internet access is increasing dramatically all around the world, and people are not as willing to pay for magazine publications anymore. A second reason for low circulation is the decline in magazine sales. Most people prefer to purchase magazines online rather than buying them in the newsstand.
The magazine industry needs to change its ways so that it can survive. The best way of doing so is by changing the way it advertises itself. Magazines need to invest more in advertisements, in order to create and maintain a vibrant business. The biggest mistake magazine publishers make is using images of celebrities for advertisements, even though this may seem to be a good idea. This practice, called celebrity advertising, has been condemned by many advertisers and readers. Even though it may seem to be harmless to readers, this practice is harmful to the magazine publisher because it means that they are losing out on potential revenue.
If magazine circulation is falling, magazines need to consider investing more in ads and celebrity advertising in order to generate revenue. A magazine circulation director should oversee the investment of the magazine itself. They should be responsible for analyzing the magazine’s profit potential and deciding what form of advertising will be the most effective. A magazine at a low circulation level can still perform well if it can attract readers who are looking for a particular magazine. A savvy magazine circulation director will take all these factors into account when making the decisions about magazine advertising.
